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Designing an awesome content rich website is not enough. A web designer needs to consider a variety of online selling principles while designing an eCommerce website www.google-friendly-page.com. Not only are you selling your product or service, you're marketing it, doing the accounting, paying the bills, answering the phones, designing and updating your website and preparing and sending out mail. Use website templates if you don't have any designing flair. Designing for color-blind browsers although designing a website for the colorblind will not limit your color palette, you'll need to be wary of the color combinations that you use. Make sure you are well aware of these tactics before designing or optimizing your website. When designing your menu and website navigation, do make it simple and intuitive.