The statistics you’ll use in your sales letter must be easily understandable and can immediately convey your message. It must be directly related to your products and services. The facts and figures from these statistical reports must also have been professionally computed by experts. Be sure to provide proper credits so your readers can confirm their validity and reliability right away. Think of the number one problem that your target market is suffering from and something that your products or services could immediately solve. Summarize it in one to two sentences and your readers are sure to be hooked. Say you’re selling portable sewing machines. If your target market is those who sew for recreational purposes, you can start by addressing the problem of space. Sewing machines generally require you to use a certain amount of space for them, but that’s not going to be a problem with portable sewing machines. With such an item, your reader will be able to sew right in the comfort of their bedroom without having to rearrange the furniture. Another great way of opening your sales letter is by asking a question. Asking a question allows you to directly and immediately address your reader and catch his attention. But the question can’t just be any question obviously. It has to be related to the topic of your sales letter, but more importantly than that, it must be questions that will make the reader wish to know more.
Selling office software and your target market is composed of home-based professionals and business owners. Your question could be something like “Is getting your numbers straight the hardest part of managing your home based business?” Math is something many people find notoriously hard but your office software could solve that particular problem. Items that are considered necessities would benefit with a problem-and-solution type of opening but for items considered as frivolities or those that merely satisfy wants rather than needs, they might have no problems to solve or visit www.the-gurus-apprentice.com what they do have however are benefits, and that’s what you can use when opening your sales letter. If you are selling gourmet pet food, you could start your sales letter by stating how your food products could forge a stronger bond between you and your pet. Gourmet pet food may not be a necessity, but it can make your pet feel good and appreciated in no way that ordinary pet food could achieve. Lastly, you can use the power of imagery to effectively start your sales letter. This works especially well when aesthetics is a major factor of your product. Examples of such products and services are travel packages, jewelries, and clothes. While you don’t need to write an elaborate and overly long description, the words you do use should all create a stunning image that will reinforce the need to buy what you’re selling.