That means: no links to about Me, F.A.Q., Sitemap, or even Page 2, definitely no advertisements (banner ads, Google Adsense and the like) on your sales letter, either. If you need to have a FAQ page attached to your sales letter this means that your sales copy is not doing its job properly. Any questions that your prospect may have about your product or offer should be addressed in the copy proper. So take a little more time to get into the mind of your customer and imagine the questions he may have about your product then answer those powerfully when you write.
If you have problems thinking up some questions a prospect may have, give your product to friends or acquaintances to try and get their input. Alternatively, if developing your own products, you might want to consider driving traffic to a short survey page where you ask people for their input in return for a substantial discount or free bonus. You could form a question like: "I'm developing a solution to XYZ and I need your help to make sure it satisfies your needs. Please tell me what is your biggest concern concerning XYZ. Once you do I will give you an 80% discount on the purchase price of the finished product as a thank you for your help" A spin off to this is that you can capture an email address for your list and have some ready customers on launch day, as well as knowing that what you've developed is what the market wants you can visit www.10steps-to-killer-web-copy.com I often see sales letters that have a great testimonial included, but at the end of the testimonial there is a hyperlinked URL inviting the reader to click and see what else the testimonial giver has said. Just think for a minute what will happen to your reader in this case, he's focused on your story and has seen the benefits of your product backed up by the testimonial.
Then he notices the hyperlink at the end of the testimonial, so he thinks to himself "let's just see what else 'Joe Boggs' has to say" A quick click and your reader is gone - of course he means to return but His concentration has been broken and what is worse is, that by following the hyperlink he is often taken to a sales page for a completely different product (or worse still a competing product). Once there his attention is captured by the headline and he starts reading if you are remotely lucky he will return to your page later on and try to continue reading your sales letter but even if this happens his concentration has been broken and it will be almost impossible to capture again. Anything that distracts your prospect from your primary goal is a No-No. As soon as you allow him to lose focus that's it He's gone never to return and you can't allow that to happen can you? Keep well and keep on earning.